Helping Canadians learn more about China and building lasting friendships and ecomomic exchange.
A member based in operation since 1976, the organization is looking to modernize its brand, programing and attract more a diverse membership.
As VP of Marketing, I re-design and developed a new website to offer a modern, clean design. With refreshed UI/UX and content, the goal was to streamline website to align with the lines of business for users to quickly find upcoming events and membership information.
Secondly, we created a 5-year plan to produce a Chinese Film Festival. I was responsible for branding, marketing, web design and development, media and public relations and ultimatly the success of the festival.
Unlocking "potential" for Students and Employers...
With close to 30 thousand students, Carleton University is constantly on the hunt for employment opportunities for students. While many employers are already posting jobs and internships, there is a need to attract targeted, professional careers that align to programs, educations and student interests.
By reviewing all current and past communications, we found an opportunity to clean up the house before putting on the market. We crafted new key messages for the overall tone of voice, develop a refreshed landing page (design and UI) and created a targeted "Potential" advertising campaign for out of home, web, digital, social media and more.
Project Manager, Robert Decher
Strategist, Nicole R. - Accurate Creative
Designer/developer Princess R. - Accurate Creative
What started as a grassroots group of volunteers promoting Ottawa's Technology Cluster has turned into something very special.
IoT613 aims to fosters a culture of knowledge, sharing and growth within the local and global IoT community. Through various programs, IoT613 provides a platform for technology and policy professionals to learn, connect and interact with the IoT community for the advancement of technology and economic development.
What started as video and event support in 2015, has grown into becoming the Marketing Director for IoT613. This past year we held the 3rd annual IoT613 conference at the Canadian Museum of History (April 2018). A three day action packed conference with over 50 world-class presenters and hundreds of attendees.
I also launched the IoT613 Podcast, interviewing thought leaders and technologies businesses in Ottawa and from around the world.
Work includes: Web design and development, content creation, graphic design, social media campaigns, e-commerce and podcasting.
Educating Canadians on Indoor Air Quality
Keeping Canadians safe, aware and healthy is a notable cause. In our homes, offices and public buildings there are many toxins from radon gas, to carbon monoxide, mould and more. But how do we inform citizens on what you can do about it?
Working with Accurate Creative, we developed a Virtual Reality experience involving 360° Augmented Reality. Photographs were taken at a model homes and the interactive experience was made by our developers using Unity software and the Occulus Rift headset. The result is a fancy VR 'choose your own adventure' Health Canada employees can take on the road across Canada to various home shows and other public health events.
Project Manager, Robert Decher
VR Developer Princess R. - Accurate Creative
Helping science students understand complex ideas.
Approached by Dr. Hellemans, there was a need to create explainer videos to assist students in comprehension of three of the most difficult concepts in neuroscience.
Working with graduate students to develop the scripts, we created custom illustrations as a storyboard, animated the video and recorded professional voice talent with my go to talent (sorry I can't reveal my secret weapon),
Animation and Project Management, Robert Decher
Illustrator, Randy Smith